COMING OF AGE AND SET TO RELEASE MUSIC VIDEO FOR COMING OF AGE IN FEBRUARY 2021
INTRODUCING THE INDIE POP BAND BEHIND
COMING OF AGE
COMING OF AGE WENT VIRAL AFTER FEATURING IN TIKTOK VIDEO SENSATION #COMINGOFAGE REACHING OVER 1M STREAMS AND LAUNCHING TIKTOK TREND
BAND SIGN TO C3 RECORDS, AUSTIN, TX
BLONDES SET TO RELEASE MUSIC VIDEO FOR COMING OF AGE IN FEBRUARY 2021
Introducing Blondes, the indie pop five piece inspired by their experiences of growing up in unusual times and capturing the euphoria of adolescence. The band’s recently released single Coming of Age, a heady and intoxicating swirl of guitars and synth-driven melodies, became a viral sensation on TikTok as thousands of videos featuring the song started circulating on the platform, racking up billions of views. This in turn led to an official ‘Coming of Age’ trend being launched on TikTok, over 1M streams of the track and 200K+ monthly listeners on Spotify, and a new partnership with C3 Records, Austin, TX.
After meeting as freshers at University of Nottingham the band started writing together and playing a series of local live gigs, leading to a sold-out Rough Trade show. Feeling inspired after attending Glastonbury Festival together in 2019, the band felt impassioned to continue making music, rediscovering and finishing a song that guitarist Alex Davison had started to write years earlier that would eventually develop into Coming of Age.
Alex says: “Coming of Age started with the guitar riff, and there was something so nostalgic sounding about it. The song itself is a semi-autobiographical story about risking something with the blind hope that it would pay off. In a way, it became our self-fulfilling anthem.”
Due to the global pandemic and its subsequent lockdowns the band were then unable to play live shows or set foot in a recording studio, meaning it was social media that catapulted the band into the first stage of their professional music careers. October 2020 saw Coming of Age become an overnight success after featuring on TikTok, with the band trending the internet, and record labels taking notice of the five young friends.
Following this initial success, Blondes recently signed with C3 Records, which was established in 2018 by Charlie Walker and Charles Attal, co-founders of C3 Management and C3 Presents, one of the world’s largest festival producers. A music video for Coming of Age will be released in February 2021, and Blondes have since been back in the studio recording their debut EP for the label to be released in spring, and live dates will follow whenever it is safe to do so.
Vocals – Will Potter
Guitar – Alex Davison
Guitar & Drums – Daniel Stroud
Keys & Guitar – Mark Turton
Bass – Tom Herbert
Drawing upon their experiences as five young adults coming of age in unusual times, Blondes capture both the euphoria of adolescence and the nostalgia of growing up in their unique brand of guitar and synth driven indie pop.
Since forming at the University of Nottingham at the end of 2017, the quintet started out by playing covers in bars and building a growing following in their ‘home’ city of Nottingham, that’s since expanded across the world. The five boys met as freshers, when childhood friends Stroudy (guitar & drums) and Mark (guitar & keys), both from Chester, recruited Will Potter (vocals & keys), Alex Davison (guitar & drums), and Tom Herbert (bass) to join the band.
Blondes’ first year in existence was spent playing forgettable shows, writing forgettable songs, and getting drunk listening to ABBA. An ever-growing following of local fans was eager to get their hands onto copies of their self-released EP, featuring crowd favourite Low On The Comedown. 2020 opened with a string of live shows, filling small venues around the city and featuring a sold-out show at Rough Trade.
The real eureka moment for Blondes came in the summer of 2019. Having attended Glastonbury Festival, the boys felt impassioned to continue making music and took this as a sign to finish writing a song that Alex had started years previously; a song about chasing dreams, that would eventually develop into Coming of Age. “Here, something really could happen”, the anthemic chorus became the band’s self-fulfilling prophecy. Armed with belief and a handful of great songs, the five friends agreed that they would not return home after finishing University, instead moving in together to focus on their musical career.
The boys then found themselves locked indoors during a pandemic that had all but shut the music industry down. For Blondes, it became a time to reflect, write music, and do everything in their power to replicate the pub experience they were missing in their own living room. However, unable to play live shows or set foot in a recording studio, it was in fact social media that catapulted the band into the first stage of their professional music careers. In October, their single Coming of Age became an overnight viral sensation on TikTok. Thousands of videos featuring the song appeared across the platform, racking up millions of views. Suddenly, Blondes were trending on the internet. In response, TikTok launched an official ‘Coming of Age’ trend on behalf of the band. Streams of the song went through the roof, and record labels across the world began to take notice of the 5 young friends.
Following this initial success, Blondes recently signed with C3 Records, which was established in 2018 by Charlie Walker and Charles Attal, co-founders of C3 Management and C3 Presents, one of the world’s largest festival producers. A video for Coming of Age will be released in February 2021. Blondes have since been back in the studio recording their debut EP for the label, to be released in the spring, and live dates will follow whenever it’s safe to do so.