shares new single and video ‘Sorry’
“A totally unique voice in the Gen-Z emo resurgence ” Dazed 100
“Self-conscious and sincere…a melancholic blend of grunge and hip-hop sensibilities” – Vogue
“Never proves she could quite easily forge a standalone path as a vulnerable grunge star” – NME
“Playing it cool just comes effortlessly to Deb Never, even when she’s pleading.”
– The FADER
Deb Never refuses to apologize on ‘Sorry’, her newest single and the followup to acclaimed 2021 single ‘Someone Else’. The track premiered on BBC Radio 1, with the LA-based breakout star having already collaborated with Brockhampton, Dominic Fike, and featured on the recent album from slowthai. The gorgeous, cinematic video, directed by visual artist Justin Tyler Close, is also released today, the next in a line of stunning video offerings from Deb.
‘Sorry’ (say Dazed) “could easily be Pavement or the Cocteaus until a flood of couplets steer it closer to a stoned Madlib. Almost dream-pop, almost cloud rap, almost shoegaze, none of the above.” This is, then, vengeance served in its finest form: chilled. Understated and sparse, the production cultivates a moody atmosphere as it pits heavy percussion against light, twinkling chimes. The song circles around ideas of duality, Deb’s voice stays soft and disaffected, delivering the coup de grace with an icy finale.
Listen to ‘Sorry’ here
Watch ‘Sorry’ here
Across her EP and few formative singles to date – including 2020’s standout ‘Stone Cold’, which paid homage to Stone Cold Steve Austin and was produced by Kenny Beats – Deb Never has emerged an undeniable one to watch. She began recording dream-like melodies and developing her ominous grunge sound by drawing inspiration from various ‘90s artists while growing up in the Pacific Northwest. After months of LA isolation and releasing her Bandcamp only quarantine project Intermission, Deb fell into what can only be attributed to a creative dry spell. In hopes of sparking new inspiration, the artist packed her bags and booked a one way flight to London, where she moved in with longtime collaborator and UK-based artist Michael Percy (Snoh Alegra, Joy Crookes) and collaborated with the likes of Jam Cit (Kelela, Troye Sivan). With no real intention or plan, it was there that Deb would spend the next five months working and writing an onslaught of new music, with an insular group of London-based collaborators.
‘Sorry’ and ‘Someone’ Else’ are the first glimpse into Deb Never’s time spent across the pond; a sight into the artistic and personal growth Deb has undergone over the last year, and a subtle smoke signal of what’s to come from the rising artist.