GLASS ANIMALS reflect the internet back on itself and launch off-the-wall ‘Take A Slice’ visualiser
GLASS ANIMALS REFLECT THE INTERNET BACK ON ITSELF AND
LAUNCH OFF-THE-WALL ‘TAKE A SLICE’ VISUALISER THAT CHANGES WITH EVERY WATCH
CONTINUE THEIR TOUR OF EARTH IN NORTH AMERICA WITH PERFORMANCES AT GOVERNORS BALL, BONNAROO, MAD COOL AND HEADLINE SHOWS AT ICONIC US VENUES SUCH AS STONE PONY
“If you watch this, u stink…” – Glass Animals
Today, Grammy and BRIT-nominated, platinum and diamond-selling British band Glass Animals unleash the mind-melting new visualiser for ‘Take A Slice’, directing fans to a chaotic new fan experience site: https://ifuwatchthisustink.net The launch follows weeks of viral momentum for the track on TikTok, now officially the band’s second biggest song after global smash Heat Waves. With over 2 million daily views across TikTok (spanning official and UGC sounds), Take A Slice is having a major moment. A new trend — “watching your enemy’s downfall” — is driving explosive growth, including a Minecraft video that’s now hit 17.2 million views in just a few days. The visualiser is everything we’ve come to expect from Glass Animals — weird, glitchy, addictive — and totally unpredictable. Every time you watch the visualiser, fans get something different. Built as a reactive website by Dave Bayley and Drew MacFarlane, the experience pulls from the depths of internet chaos to match the unhinged energy fans are throwing back at the track.
‘Take A Slice’ originally appeared on 2016’s How To Be A Human Being, but its revival proves that Glass Animals have a capacity to take the internet by storm, again and again. To celebrate, the band took over cult NYC hangout Scarr’s Pizza, handing out slices and teasing Take A Slice visuals and lyrics in-store — a nod to the track’s title and the mania building.
WATCH ‘TAKE A SLICE VISUALISER’
Glass Animals are a Grammy and BRIT-nominated British band whose genre-blending sound and cult-like fandom have made them one of the most exciting acts in global pop. Their third album Dreamland became a cultural phenomenon, selling over 12 million copies and spawning Heat Waves, the record-breaking single that topped charts worldwide and made history as the first UK band to reach #1 on the Billboard Hot 100 in nearly 30 years. Last year, the band released their fourth critically acclaimed album I Love You So F**ing Much, a sci-fi-infused odyssey about love, connection, and what it means to feel real in a surreal world. It arrived alongside a 44-date world tour that included headlining The O2 Arena in London Madison Square Gardens and New York. Frontman Dave Bayley — also one of pop’s most in-demand producers — writes and produces every song, often with an experimental DIY edge that blurs the lines between music, tech and visual art. Their live shows are euphoric and surreal, driven by a deep connection with fans built through open-source creativity and unexpected digital drops.
LISTEN TO I LOVE YOU SO F***ING MUCH
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