SHARES BRAND NEW SINGLE AND VIDEO FOR
‘HAUNTED HOUSE’
OUT NOW ON DARKROOM / INTERSCOPE / POLYDOR RECORDS
“Beautiful and addictive” – i-D“A singer on the cusp of stardom”’ – Sunday Times
“A major new talent.” – Variety
“Emotionally captivating pop” – BBC“Staggering’ – *****, NME
“Most hyped new artist” – The Guardian
“A reminder of how expertly crafted pop works.” – NY Times
“I wrote this song about the old and characterful house I grew up in. The house is such a huge part of who I am and our family. With my sisters and I moving out and living separate lives, coming home feels very comforting and one of the only things keeping us all connected. The house is almost falling down around us now though, and we’ve realised that pretty soon we’ll be forced to leave. There’s a cellar full of meat hooks and a climate so damp mushrooms grow out of the walls. Loads of people have probably died here in the past but I’ve always felt really safe. It’s like a seventh family member. It’s part of me.” – Holly Humberstone
Today breakthrough star of 2021, Holly Humberstone, releases her brand new single ‘Haunted House’, written about the crumbling, haunted house she grew up in, which has been the setting for Holly’s remarkable artistry to come to life. Holly continues to create new world’s within her music and visual identity, understanding the art of storytelling with everything she has released from day one, as her debut EP Falling Asleep At The Wheel surpasses 100M streams. ‘Haunted House’ explores themes of home, family and displacement, with the video an ode to saying goodbye to the childhood home, evoked through life “feeling like it’s spinning out of control,” says Holly. ‘Haunted House’ is the first new music to come this year from the BBC Sound of 2021 runner up, and lays the foundation for her upcoming EP. ‘Haunted House’ is out now on Darkroom / Interscope Records and Polydor Records.
Holly’s vulnerability in her “tattoo lyric” songwriting has resonated with audiences globally, and fueled her ascent to becoming one of the most hotly-tipped rising artists of the past year, as well as an important voice for her generation. Breaking through during the year that Covid changed the world has meant that Holly’s home environment has been even more intrinsic to the creative process. Her music videos and the short film ‘On The Run‘ all weave the story of her adolescence together and easter eggs are scattered throughout. When Holly was invited to perform on The Late Late Show with James Corden, she used the fact it had to be filmed remotely to pick up the Falling Asleep At The Wheel storyline, finding herself being thrown into the back of a police van for fictional crimes committed earlier in the tale. Some of the biggest global superstars including Demi Lovato, Camila Cabello and Matt Healy have taken note of the interior and exterior world she has created, which has led to Holly confirming an upcoming collaboration with the 1975 frontman.
Holly’s accolades are far reaching for an artist so young and with only one EP in the public sphere, from coming runner up in the prestigious BBC Sound of 2021, to being tipped by Amazon Music UK Artists To Watch 2021, chosen as Apple’s Up Next Artist in 2020 and VEVO DSCVR’s Artists To Watch 2021, as well as selling out four headline shows at Omeara in London.
The 21-year-old has also been heralded internationally by the likes of The New York Times, Variety, Billboard, AV Club, The Sunday Times, NME (5*), The Guardian, i-D, ELLE, Triple J, BBC Radio 1 and Apple Music, as well as continued playlist support from BBC Radio 1. Today, Holly is featured on New Music Daily on Apple Music. Holly has also performed on Jimmy Kimmel! Live, as well as being hand-picked to perform at BBC’s Music’s Introducing Live, and featured in VEVO’s DSCVR At Home series, but at the heart of Holly’s creative output are the poetry books she was raised on and the music created with producer Rob Milton (Easy Life). Holly’s songs embrace and translate some of life’s most intense feelings in a way that typical conversations all too often fail to capture, from mental health struggles to the dizzying feelings of displacement as you grow out of adolescence, with lyrics laced over distant buzzes, ethereal echoes and wonky, warped glitches, capturing the sounds of nighttime in the world the rising star has created.
UK TOUR AND FESTIVAL DATES
28 May 2021 – Clwb Ifor Bach – Cardiff (Sold Out)
01 June 2021 – King Tut’s Wah Wah Hut – Glasgow
02 June 2021 – Brudenell Social Club – Leeds
03 June 2021 – YES (Pink Room) – Manchester (Sold Out)
04 June 2021 – Rescue Rooms – Nottingham
06 June 2021 – Omeara – London (Sold Out)
08 June 2021 – Omeara – London (Sold Out)
09 June 2021 – Omeara – London (Sold Out)
10 June 2021 – Omeara – London (Sold Out)
01 July 2021 – Barn on the Farm – Gloucester
22 July 2021 – Standon Calling – Standon
30 August 2021 – All Points East – London
10 September 2021 – TRNSMT Festival – Glasgow
About The Author
