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Liam Gallagher releases fashion collection with Selfridges





To coincide with today’s release of his critically acclaimed third solo album ‘C’MON YOU KNOW’Liam Gallagher has partnered with Selfridges to create an exclusive new collection of clothing and merchandise.  

Blending Liam’s effortless sense of style with an array of high-end brands, the range offers a selection of must-have looks for fans who are attending his huge sold-out Knebworth Park shows on June 3rd and 4th.  All of the products are now available from three key Selfridges stores: LondonManchester Exchange Square; and Manchester Trafford Centre

The Liam Gallagher x Selfridges collaboration includes Liam’s own personally designed clothing for Nigel Cabourn, as well as upcycled jackets from Barbour, a collection with C.P. Company, sunglasses from Finlay, a smock from Sage Nation and a parka, anorak and bucket hat from Snow Peak. Please see HERE for images of the entire range. 

The campaign also presented a breakthrough opportunity for the new wave of fashion designers. A competition was held for students at the Manchester Fashion Institute at Manchester Metropolitan University to have their own original graphic designs printed onto garments which will be sold as part of the collection. The winners were Niamh and Aoife Dobson, who developed a design based upon a collage of their own CD-themed art, and Haripraba Thavanendran, who used digital artwork to produce raw brush strokes to recreate visuals inspired by the album campaign. 

Sam Eldridge, from Liam Gallagher’s management team, says: “Liam Gallagher is not only one of the greatest rock stars of all time but a true fashion icon and pioneer who’s style and influence can be seen from high streets to festival fields across the country. We are delighted to be partnering with the iconic Selfridges store for these unique events, that celebrate Liams style, with limited edition pieces from brands – Barbour, C.P. Company, Finlay, Nigel Cabourn And Sage Nation – that have been part of Liams story since the beginning. We are also very happy to be collaborating with Manchester Fashion Institute, inspiring the next generation of innovators and creatives.”   

The partnership was driven by the licensing and retail team from Warner Music’s WMX. 

Sophie BishopDirector, Retail Merchandise A&R, WMX, says: “Liam is not only a legendary artist and frontman but he is also a fashion and cultural icon. This collaboration brings together Liam’s unique style with world-class brands and celebrates his incredible new album and upcoming Knebworth shows. Liam also wanted to highlight and showcase up and coming creatives which led to us partnering with Manchester Metropolitan University. Through the competition we hope to inspire and give a platform to the next generation of fashion designers.” 

Bosse Myhr, Director of Menswear and Womenswear at Selfridges, says: “This collection is an iconic way to celebrate the unquestionable impact Liam has had on British style. Liam’s direct involvement with the brands in both designing and curating product is a true point of difference and the inclusion of graphics that have been designed by young Manchester talent is a great reference to Liam’s roots. The exclusive package from Nigel Cabourn is a standout, a true celebration of British fashion and culture.” 

‘C’MON YOU KNOW’ is available to order or stream HERE, and today also sees the release of the new live album ‘Down By The River Thames’. In addition to the two Knebworth Park shows, Liam will play further large-scale outdoor summer shows in ManchesterBelfastGlasgow and Dublin. Please see his website for a full list of his international dates and accompanying ticket details. 

Follow Liam Gallagher: 

Twitter | Spotify | Facebook | Instagram | 

About WMX: 

WMX encompasses five key verticals: Commercial Services, Media Business, Artist & Fan Experiences, E-Commerce & Retail and Audience Strategy. A first-of-its-kind music culture, content and media division, WMX is designed to connect artists with fans and amplify brands in creative, immersive, and engaging ways. WMX unlocks new opportunities for artists in merch, e-commerce, retail, licensing, world tours, gaming, content, collaborations, VIP experiences and more.  

The media business also brings advertisers direct access to Warner Music Group artists, immersive digital content with editorial integrity, an award-winning content studio, over 15 hit music & culture shows, and scaled premium video with over 56 billion monthly global views across platforms. WMX’s owned and operated properties include UPROXX, the youth culture and music destination; Songkick, the live music discovery platform; HipHopDX, a leading hip-hop media brand, and Cover Nation, the largest community of cover song creators and fans. 

About Selfridges: 


Thought-provoking, unconventional and fearlessly creative, Selfridges has always sought to do things a little differently. More than a shop, Selfridges is a social centre with sustainability at its heart, powered by imagination, curiosity and creativity.

The only store to be named the Best Department Store in the World four times, Selfridges offers a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary experiences.  

The launch of Project Earth in 2020 marked a new chapter in Selfridges’ history – the start of a challenging yet vital journey to change the way we shop. The initiative builds on the industry-leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Underpinning Project Earth is a commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement. 

Selfridges is committed to transforming the way we shop physically and digitally. From its in-house Cinema, restaurants and bars, skate bowl and extraordinary events calendar, to celebrating new and upcoming artists and designers, Selfridges has always been more than the sum of its products.  


Founded by American entrepreneur Harry Gordon Selfridge in 1909, Selfridges is widely regarded as the first and best example of a modern department store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges flourished under the direction of its charismatic Chief. Harry Gordon Selfridge’s spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and family have owned and operated the business, with four stores in London, Birmingham and Manchester and an international website delivering to over 130 countries.

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