NiNE8 Collective release new single + video, ‘Luv U Do’
Release new single + video ‘Luv U Do’
“NiNE8 have transcended to create an inclusive space where people from all parts can come together” – THE FACE
“London’s favourite art and music collective…a signature DIY-or-die approach” – DAZED
“A supremely gifted squad…rewriting the rules” – CLASH
“Some of London’s most promising new talent” – NOTION
“A woozy, 90s-futurist dream” – COMPLEX
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NiNE8 Collective are back today with brand new single ‘Luv U Do’, a collab between NiNE8 members Lava La Rue, Nige, Mac Wetha, Lorenzorsv and Bone Slim, alongside its Will Reid directed music video which follows various members of NiNE8 through a hectic London night. The trailblazing crew recently made a welcome return to the live stage with a sold-out, socially-distanced date at London’s Jazz Cafe, described by The Guardian in their feature on the collective as an “energetic house party”. Look out for more music to follow later this year, following May’s double A-sided singles ‘Cold Hands / Gotta Get’.
Founding member of the crew Lava La Rue explains of the new track, “‘Luv U Do’ was my first ever contribution of co-production made specifically for the collective, me and Nige started off the instrumental together with some drums & pad that I wanted to give a UK trip hop Massive Attack/Moby-era of early 2000s trancey music. I feel like it’s coming back. Mac Wetha and Bone were also present in the studio and I thought ‘since Mac is normally the one behind the laptop, he should be one of the first to get up and perform a verse while myself and Nige engineer’.”
Lorenzo adds, “I came onto the song with it 90% done but straight away I knew what I had to do. Each person touched on past experiences they had based off love, similarly I told my own truths on the song and it’s sick because even though we all have had different experiences, the song makes sense and wouldn’t work with anyone’s verses missing.” And Bone Slim shares “I wrote the verse inspired by the compromise of one’s own mental health and the effects of the unfortunate events that stem from it on a relationship. The time I was living in was turbulent and it was a real self identifying moment deciphering what certain problems with people in my life meant.”
NiNE8 Collective are a multicultural, multi-faceted, and multi-talented force to be reckoned with. What started life as a tight group of mates at college creating music, artwork and apparel for each other’s projects has grown into a guerilla spirit to live by. Even whilst separated in a global pandemic, theirs is a creative bond that cannot be broken; and whilst various members’ solo careers also take off, it is telling that they all, always, come home to NiNE8. Their culture-shifting ethos has led to high profile collaborations to date with the likes of Tate Modern, London Fashion Week, Boiler Room, Converse and Red Bull.
Watch out for more from NiNE8 Collective coming soon.
WATCH ‘Luv U Do’
STREAM ‘Luv U Do’
WATCH ‘Cold Hands / Gotta Get’
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