SIGNS TO MUTE AND ANNOUNCES DEBUT ALBUM
OUT JULY 23
Ora The Molecule and Mute are happy to announce a newly formed partnership and the forthcoming release of her debut album, Human Safari, on July 23. In addition to today’s announcement, Nora Schjelderup – the creative mind behind Ora The Molecule – shares the album’s lead single, “Creator,” along with a new video directed by Tanmay Chowdhary. Watch here.
“The song is all about empowerment in the individual,” Schjelderup says. “You have to love the creator that is inside of the creature.”
Reflecting on the video’s concept, she says, “I know there’s a lot of fear among kids. Greta Thunberg is a great example. She’s such a hero for so many young kids. It’s playing into that a little bit. In the video, my little sister, Tindra, is the adult listening to the news. I am a passive adult. She’s training me and doing all of these things to get us ready for the big day of catastrophe.”
Pre-order Human Safari on orange crush transparent vinyl, CD, and digital platforms here.
Ora The Molecule is the musical moniker of Norwegian-born avant-pop artist Nora Schjelderup. For Schjelderup, life has always been about observation and finding one’s purpose in the community at large. She is the molecule personified: the smallest bit of matter that retains its own identity while being part of something greater. This keen sense of inspection and willingness to surrender to feelings of wide-eyed wonder guided Schjelderup from her childhood to the release of her debut album, Human Safari.
For the LP, Schjelderup adopted role of observer as she examined the world around her. “You could look at it like a bird walking around and feeling stupid for not understanding how everything works,” she theorizes. “You feel small. When cognition takes over, those feelings can come easily because it’s so much to take in for a tiny creature. It’s celebrating the spectacle.”
Human Safari consists of 12 songs alternating between joyous, beat-driven avant-pop and slick synthwave. “It’s for sure two poles,” Schjelderup explains. “The speaker is the storyteller and the instrumentals are nature or the way life goes. Sometimes you get scared, sometimes it opens up. It’s life. I wanted to make a landscape where the voice could guide you through and be a safe voice. So even when it’s a little bit darker, you’re still in the story and it continues.”
Throughout her life – and the album – Schjelderup espouses the concept of the extended chosen family and welcoming those who might otherwise feel uninvited. “It’s a sense of belonging, a sense of oneness that you don’t see in other parts of society,” she says. “Community is everything. It’s very important but it starts with the individual. If I can contribute to that, I want to do it.”
Human Safari Tracklisting
1. The Ball
4. Die To Be A Butterfly
6. Shadow Twin
7. Beat Beat Beat
8. I Wanna Be Like You
9. Pocket Universe
10. You Need Air