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RINA SAWAYAMA RELEASES VIDEO FOR “THIS HELL”

RINA SAWAYAMA SHARES NEW VIDEO
 
WATCH “THIS HELL” NOW
 
HOLD THE GIRL DUE SEPTEMBER 2nd VIA DIRTY HIT

WATCH | LISTEN 

Multidimensional pop sensation Rina Sawayama shares the visuals for her new song “This Hell,” the lead single from her highly-anticipated sophomore album Hold The Girl due September 2nd via Dirty Hit. Directed by Ali Kurr, the video for “This Hell” sees Rina making her way to a glamorous wedding ho-down and afterparty complete with white cowboy boots, a gaudy stretch limo, a choreographed dance down the aisle and lots of confetti.

Stream “This Hell” here – rinasawayama.ffm.to/holdthegirl
Watch “This Hell” here – https://youtu.be/ekauErew4Bs 


Rina shares about filming the video, “It was amazing to get back together with director Ali Kurr (‘XS’, ‘Bad Friend’) for the video for ‘This Hell.’ We always like to tell engaging stories through film together so this one was about love and community in the face of hatred and dissent.”

“This Hell,” which Rina recently performed on The Tonight Show Starring Jimmy Fallon, is a joyous and roaring slice of pop-meets-country which was co-produced by the legendary Paul Epworth and Clarence Clarity and written by Rina alongside Vixen, Epworth and long-term friend and collaborator Lauren Aquilina (Demi Lovato, Little Mix).

“This Hell” Single Artwork [credit: Thurstan Redding



Rina kicks off the track with an ode to Shania Twain as she says “let’s go girls” before bursting into the first verse. The new single is awash with glam rock riffs and lyrics that are peppered with tongue-in-cheek one-liners shouting out a pantheon of gay icons Britney, Whitney and Princess Di – destined to be screamed on sticky dance floors for years to come.

Hold The Girl follows Rina’s critically acclaimed debut SAWAYAMA and will see Rina once again juxtapose intimate storytelling with arena-sized songs creating another ambitious and original album to excite fans and critics alike. Written and recorded over the last ​​year and a half, Rina teamed up with long-term collaborators Clarence Clarity and Lauren Aquilina as well as enlisting help from the likes of the legendary Paul Epworth (Adele, Florence & the Machine), Stuart Price (Dua Lipa, The Killers, Madonna) and Marcus Andersson (Demi Lovato, Ashnikko) for their magic touch. The product of Rina and these collective minds coming together is an album that melds influences from across the pop spectrum and is a bold and honest statement of Rina’s personal evolution; coming to terms with her own past and the jubilation of turning to the future.
 
Fresh off the triumph of her sold-out UK and US headline tours and packed-out sets at Coachella and Primavera, Rina will be heading on a run of UK and Ireland dates this October. Full tour routing below including forthcoming sets at Mother Pride Block Party and Latitude festival this Summer. Tickets available here.

“This Hell” Single Artwork [credit: Thurstan Redding


 
In 2020, Rina’s debut album SAWAYAMA became one of the most critically acclaimed albums that year landing on over 50 album of the year lists, including the New York Times (#2), The Guardian (#3) and Rolling Stone (#6). The last 18 months have seen Rina Sawayama achieve a magnitude of milestones including changing the Mercury Prize and BRITs eligibility rules which meant Non-British artists could apply if they have been a permanent resident in the UK for more than 5 years. In 2021 Elton John joined forces with the pop star to release a special rendition of “Chosen Family,” a powerful and emotional ode to her LGBTQ+ family. Elsewhere Rina injected new life into Lady Gaga’s instant club classic “Free Woman.” 2023 will see Rina in her film acting debut as she stars in John Wick 4 alongside Keanu Reeves.
 
Watch “This Hell” and pre-order/save Hold The Girl above, see upcoming live dates below and stay tuned for more from Rina Sawayama coming soon.

This October tour kicks off with two shows at Glasgow’s SWG3 before making it’s way to end in London with a show at the iconic Brixton Academy. Full tour dates below including forthcoming sets at Primavera and Latitude festivals. Tickets are available on pre-sale from 10am on Wednesday 25th May and general on-sale is from 10am on Friday 27th May. Exclusive pre-sale access will be given to fans who pre-order “Hold The Girl” via the Dirty Hit Store by 2pm UTC on May 24th 2022.
 
1st June 2022 – Barcelona, Spain – Primavera Festival
2nd June 2022 – Barcelona, Spain – Primavera Festival
9th June 2022  Porto, Portugal – Primavera Festival
26th June 2022 – Dublin, Ireland – Mother Pride Block Party
21st July 2022 – Southwold, England – Latitude Festival
5th August 2022 – Katowice, Poland – OFF Festival
20th Aug 2022 – Osaka, Japan – Summer Sonic Osaka 
21st Aug 2022 – Tokyo, Japan – Summersonic Festival 
3rd Sept 2022 – Stradbally, Republic of Ireland – Electric Picnic
12th Oct 2022 – Glasgow, Scotland – SWG3
13th Oct 2022 – Glasgow, Scotland – SWG3
15th Oct 2022 – Dublin, Republic of Ireland – Olympia Theatre
18th Oct 2022 – Nottingham, England – Rock City
20th Oct 2022 – Manchester, England – Manchester Academy
21st Oct 2022 – Birmingham, England – O2 Academy Birmingham
23rd Oct 2022 – Brighton, East Sussex, England – Brighton Dome
26th Oct 2022 – London, England – O2 Academy Brixton
 
​​In 2020 Rina’s debut album “SAWAYAMA” became one of the most critically acclaimed albums that year landing on over 50 album of the year lists, including the New York Times (#2), The Guardian (#3) and Rolling Stone (#6). The last 18 months have seen Rina Sawayama achieve a magnitude of milestones including changing the Mercury Prize and BRITs eligibility rules which meant Non-British artists could apply if they have been a permanent resident in the UK for more than 5 years. In 2021 Elton John joined forces with the popstar to release a special rendition of “Chosen Family”a powerful and emotional ode to her LGBTQ+ family. Elsewhere Rina injected new life into Lady Gaga’s instant club classic “Free Woman”. 2023 will see Rina in her film acting debut as she stars in John Wick 4 alongside Keanu Reeves.
 

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Martin Bone - Editor-in-Chief

Martin is a founding member of Patchchord News and is Director & Editor-in-Chief for PCN Magazine / Patchchord News Martin also is a Freelance Photographer and lives in the Scottish Borders Scotland. Martin also specialises in Commercial Photography in Music & Events, Sports and Portrait Photography and Video. Also the Official Photographer for Football Club Maybole Juniors.
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