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London (UK) – Sunday 13 August 13:30: For the very first time, live music featured at the AIG Women’s Open as part of a new, enhanced experience that has been attracting new and diverse audiences to the Championship. 

Fans were treated to a brand new way of enjoying women’s golf at the very highest level, with BRIT Award winner Goulding headlining on Saturday night – marking the beginning of a new musical era at the iconic tournament. English singer-songwriter Pixey supported, making her & Ellie the first ever musicians to perform at the open.

Speaking ahead of her performance Ellie Goulding said: “I’m honoured to be the first music artist to perform at the AIG Women’s Open. The elevation of women’s sport is something I’m a huge champion of, so I can’t wait to be surrounded by inspiring women.”

Fans were treated to an array of classic hits such as Love Me Like You Do, I Need Your Love and Burn. Also in the set was trance thumper Miracle, the Eurodance inspired track produced by Calvin Harris that recently spent eight weeks at number one.

Along with the live music performances, fans have also been able to experience a new-look festival village that includes:

• Festival village stage featuring panel discussions with leading names from sport, business and entertainment including Dame Jessica Ennis-Hill, Zoe Aldcroft, Alice Dearing, Christine Ohuruogo MBE, Young Athena, Jenny Drummond and Di Stewart.

• Golf It! Zone featuring fun golf activities to introduce fans to the sport

• Interactive golf experiences including VR and e-sports

• Big screens to watch golf and other leading women’s sport including the FIFA Women’s World Cup

• A new food and beverage offering, featuring a collective of exciting, passionate and diverse street food traders.

Martin Slumbers, CEO of The R&A said: “We and our valued partners in AIG have been clear that our ambition is to elevate the AIG Women’s Open as a world-class sporting event. We have made important strides in recent years to enhance prize money, Championship venues and facilities for the benefit of the world’s best women’s golfers, but we also see the spectator experience as crucial to increasing the appeal of the Championship and encouraging more fans to attend.”

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About the AIG Women’s Open
First established in 1976 and now owned by The R&A, the AIG Women’s Open is one of five Major championships in women’s golf. Each year 144 players compete for the championship trophy with the low amateur, who plays 72 holes, awarded the Smyth Salver. The AIG Women’s Open will be played at Walton Heath from 9-13 August 2023. Future venues will include St Andrews (2024) and Royal Porthcawl (2025).

The Championship is the showpiece for The R&A’s commitment to growing women and girls’ golf via the Women in Golf Charter. The AIG Women’s Open aims to champion the changing face of women’s golf; to inspire, engage and provoke in order to challenge perceptions that will shape the future of the sport. The AIG Women’s Open is proudly supported by AIG, HSBC UK, MasterCard, Mercedes-Benz, Mitsubishi Electric, Nikon, NTT Data, Rolex, Suntory and Toyo Tires.
About AIG

American International Group, Inc. (AIG) is a leading global insurance organisation. AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in approximately 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange. 

Additional information about AIG can be found at | YouTube: | Twitter: @AIGinsurance | LinkedIn: These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. 

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries and jurisdictions, and coverage is subject to underwriting requirements and actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About The R&A

The R&A group of companies was formed in 2004 to take on The Royal and Ancient Golf Club of St Andrews’ responsibilities for governing the Rules of Golf, staging The Open, golf’s original championship, and developing the sport. The World Golf Museum in St Andrews is part of The R&A group.

Together The R&A and the USGA govern the sport of golf worldwide, operating in separate jurisdictions with a commitment to a single code for the Rules of Golf, Rules of Amateur Status and Equipment Standards. The R&A, through R&A Rules Ltd, governs the sport worldwide, outside of the United States and Mexico, on behalf of over 41 million golfers in 145 countries and with the consent of 161 organisations from amateur and professional golf.

The R&A has responsibility for running a series of world class amateur events and international matches in women’s and girls’ as well as men’s and boys’ golf. The R&A stages the AIG Women’s Open and works with the DP World Tour to stage the Senior Open presented by Rolex.

The R&A is committed to investing £200 million over ten years in developing golf and supports the growth of the sport internationally, including the development and management of sustainable golf facilities. For more information, visit

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